With store openings, Freeport summer concerts, visits at college campuses and high-traffic events around the country, our experiential marketing program builds brand awareness and drives sales through interactive experiences. Outdoor activities, demonstrations, on-site selling and our ever-popular Bootmobiles help us bring the outside directly to our target audiences and drive a high volume of earned media and social impressions.

Event Planning / Media Relations / Social Media Expertise / Public Relations

The creative minds behind our experiential events are always on the lookout for compelling ways to draw in customers with opportunities to see, touch and try L.L.Bean gear and goods in unique and memorable ways. This team pushes boundaries to bring our brand to life, whether they open a pop-up shop in Manhattan, or wind a two-dimensional river through a mall to spark interest at a grand opening.