Trustworthy & Honest – The actions and conduct of all of us create the character of our company.
Experienced & Innovative – Having some of the industry’s best and most talented professionals allows us to continue to be innovative while staying true to our roots.
Outdoor Oriented & Environmentally Aware – We believe in the physical and spiritual rewards that come from participation in outdoor activities. We take our responsibility for the environment seriously.
Fun – We work hard, but we know how important it is to unplug, get outside and have fun.
“Sell good merchandise at a reasonable profit, treat your customers like human beings and they will always come back for more.” -Leon Leonwood Bean
Our values are built on the principles of innovation, integrity, service and respect: principles we still believe in today. Learn more.